When Grounded Stream first came as an idea, it was supposed to be the universal brand focusing on essential everyday products, that is toward a zero-waste lifestyle, exclusively community based, sustainable socially and environmentally, and connected to the roots of origin of the makers of the products. The idea of a product that brings value on more than one dimension, and is not "consumed" but it is "prosumed" "transformed"

As went along, and with going deeper into complex system theories and ecosystem mapping and the idea of creating a new system like a future DAO or some sort, the platform was born to become the TOOL presented for the communities to use to be shown higher on the value chain and be directly credited for their work.

Fast forward to today, it was more than once confirmed to us that the communities only work under TWO MODES; 1- For their own good and nothing else and 2- As working for someone else..

The idea of "collaborations" "simbiotic" relationships, or a two way benefit mutual understanding, is too much for them to worry about. This led to many misunderstandings under this limited culture of many years of programing for "survival" and money is our only tribe we care about. (we can understand after many betrayals from the leaders and the banking world towards them)

So the decision today is:

1- We are carrying all production and product design under GROUNDED STREAM TRADEMARK, 2- The platform will be FOR this MARK, showcasing all the communities that come together to have provided for it in resource/service/product 3- ALL catalogues are GROUNDEDSTREAM catalogues. (No whitelabel anymore or merchandise anymore)

☑️ Font update: Rubik for body instead of Quicksand to improve blog readability

☑️ Redesigned a blog archive with categories as sections and specific post-by-category loading in each section; each post as a card with title only to resemble a look of paper sticky notes

☑️ Single blog post template updates (header, body, responsive, breadcrumbs)

☑️ Editing the design of 87 blogs and changing settings from Draft to Published

☑️ After reviewing my blog, I realised my value proposition, so updated a homepage with my process and tools

☑️ Gallery next to Reviews

☑️ Started a facilitator page

☑️ Made about page

☑️ Design adjustments: no border radius for buttons, contact form fields and photos; colors (selected text as yellow), simpler footer, newsletter forms adjustments

☑️ Translations update for homepage

☑️ Speed optimisation

I made a 17-min video about setting up Odoo on your own server. I'll later continue by adding more info, how to very cheaply run multiple websites on one database, and run multiple websites on multiple databases on that single server (which you could also run at home).

☑️ Sukūriau Google My Business profilį (dėl vietinio SEO)

☑️ I made and polished the English version of the website (e.g. Header, buttons, colors, etc.)

☑️ Įsirašiau WordPress lietuvių kalba su man reikiamais įskiepiais (Elementor, Yoast, etc.)

☑️ Sukūriau "header" su Elementor su reklaminiu šūkiu "namisėdos kuria"

☑️ Šriftų, spalvų redagavimas ir kt. stilistikos "Site Settings"

☑️ Žurnalo archyvo bei individualių įrašų dizainas su pavyzdiniu tekstu ir paveikslėliais

☑️ reCAPTCHA V3 ir el.paštas

☑️ New fonts: Poppins and Quicksand

☑️ New colours: brownish background, purple shades

☑️ New blog archive and single blog layout with newsletter forms and recaptcha v3 designed with Elementor

☑️ Design decisions: header, footer, portfolio gallery, contact form, buttons, menu pointer, etc.

☑️ New pages: homepage (in EN and LT), web design (EN)

☑️ Calendly setup and integration

☑️ Merged Miro boards with old (2kokono) and new (ogiziu) brand descriptions

☑️ Tidied our Miro board for ease of use (to have a flow of what the next steps are)

I was listening to Malu about how last week she was reviewing interviews with personas and mapping insights in Excel

To me, it feels they need “time for themselves”, self-knowledge, to explore multiple identities, learn to experiment and play

Malu wants to create emotional release experiences thru nature connection

Malu next steps: finish interview analysis, April-May-June content plan for Eco Anxiety

Listening to Ruta about a rebrand and next steps (merging miro, wireframes)

☑️ Sketched a value proposition with key benefits for the customer

☑️ Planning

☑️ Mapped customer problems and desired change (feelings, habits, skills)

☑️ Narrowed down to a specific problem and solution

☑️ Identified 4 personas

☑️ Started mapping customer journeys

☑️ Chosen a Spartan font as a Primary Font

☑️ Looked up several Google Fonts that works for both, Lithuanian and English (as in a link)

☑️ Choosen brand colors of Purple and Green

☑️ Explored shades of purple, green, pink, orange as in a palette attached

☑️ Registered ogiziu.com and ogiziu.lt

☑️ Brainstormed other names that express an a-ha or awe moment like "oh-uh-ah.com", "eiei.lt", "ogi-ziu.com", "oziu.com", "obaziu", ...

☑️ I walked in the forest and spent time thinking if the new name is the right one.

I imagine a new brand name to be used in conversations between friends to mark a social change moment, when friends are creating instead of consuming; also creating slowly instead of rushing to burnout:

-"What's up?"

-"ogiziu, I slow down, I rest, I create"

Audio 1

Audio 2

Audio 3

More files to be uploaded to Google Drive...

☑️ I discovered a new brand name "ogiziu" which in lithuanian is in fact a sentence "ogi, žiū" that means a surprise moment, a micro observation moment when creative thought enters the mind, such micro moments make a life easier

☑️ I registered an Instagram account

☑️ Preparing for wireframing: Organising my thoughts on Miro into a Moodboard

Listening to Ruta's progress and next steps:

"Updates from last week on Miro: name and logo meaning, ...

Course Outline: The steps on Miro on how she creates her course now.

Ideas:

• Let's create a diary! with Templates for doing our courses (how to create brands, wireframes, etc).

• Brand Universes with creatures living on websites and designing websites (wireframes) as comics!

Persona: For people worldwide wanting to quit their jobs and have their own business OR a past self (marketer) who wants to start a biz while learning to connect with the heart and learning web design.

Next steps: Website concept as comics, wireframes, course outline (with backgrounds/outfits)."

Ruta reviewing Malu's course intro video and asking Malu who is the persona and what's their problem with the design; listening to Malu's course ideas and next steps. Here's the synthesis:

"Plan:

• Launch a project-based course “Earth Brief” by end of May.

• Rejoin Instagram and start sharing real Earth Briefs once a week from April. Design challenge on social media called “The Earth Brief” for designers to create real designs (logo, etc) as if Earth is the client and share designs publicly on Instagram with a hashtag and tag IC, each week is a specific topic related to Earth needs.

Persona: Visual design professional wanting for a personal change and to train themselves to design for Earth as a client.

Next steps:

• Script and chapters/outline for course based on Persona conversations from last year.

• (Then record new video with funky background/clothes the week after)."

☑️ I recorded 2 lessons:

• one about Business Ideas from Zero (Heart + World Needs)

• one about how easy it is to update a website with Elementor

☑️ I realised that: I want to have a structure for background colors and outfit colours before I record. Background for each lesson should match a mood and a stage in a Customer Journey.

☑️ Made a creative landing page with Elementor for a new product